Kraft, what on earth were you thinking?

I really want to tell the Kraft marketing department about this. If you want to know what's got me on a tizzy, it's this:



Kraft's intention in iSnack 2.0 was to align itself the new Vegemite product to a younger market.

If they had done their research carefully, 'i' was originally intended to designate anything related to the 'internet', like iPod and iPhone. If there's one thing the Kraft marketing department have demonstrated clearly, is their lack of technological jargon.

How would the conversation go in homes across 'Strayla?
"What do you want on your sandwich?"
"I want a iSnack 2.0 sandwich."
Doesn't exactly roll off the tongue.

I can feel the producers from the Gruen Transfer are already making an episode of iSnack 2.0. The name of the episode? Dumbest names companies have come up with.

Now, let me ask you this question. What should the new Kraft Vegemite be called? Certainly not iSnack 2.0.

Happy reading,
5ft0