I want to ask you a question. Does this logo:
Looks similar to this logo?
Good ol' Woolies insists their new logo is in a shape of a 'W'. While Apple thinks, it looks like an apple and they want the 'Straylan supermarket to stop using the logo.
Any reason? Other than Apple believes that Woolies new logo looks way too similar to their nifty little apple. So the question remains, can Apple really claim an apple? Before I go on, here is the criteria for trademark infringements:
- Similarity of the markings;
- Evidence of actual confusion;
- Likelihood of the expansion of the product line;
- Type of goods and the degree of care likely to be exercised by the purchaser;
- Defendant's intent in selecting the markings;
- Proximity of the goods and;
- Strength of the marking.
The last time I checked, Woolworths was well-known for stocking canned food, frozen food, confectionery, delis, dairy...to stationery and toiletries. While Apple sells iPods, iMacs, iPhones, iTouch - well anything which combines an 'i' and technological gadgets.
Personally, I think this is getting ridiculous. But, I'll leave the question to you. Is Woolies new logo too similar to Apple's logo?