While many of us were unwrapping 7,000 presents over Christmas and drinking approximately 21,900 bottles of beer during New Years, others weren't so lucky.
CAUTION: To all businesses who are coming up with the next marketing strategy to increase their annual profits - learn from this companies mistake.
During 2008, Panasonic launched a promotion that customers who purchased this:
would receive this:
It's good deal right?
So what's the problem?
The Australian Competition and Consumer Commission (ACCC) claims that Panasonic didn't provide information that the bonus Nintendo Wii gaming console is only available to those who had purchased the plasma television between November 23 to December 24 2008.
To me, Panasonic were either incompetent in forgetting to place this vital information to the customers, or they were deliberately trying to save money. Either way, Panasonic are in the wrong.
However, I'm not the judge who's going to hand the final verdict for this.
What do you think?